Station Profile

 

Format Description

KWBG AM & FM is your one-stop shop for all things farm, ranch, news, weather, and local sports!

Agriculture generates 20 percent of the U.S. gross national product. KWBG AM & FM is dedicated to being your agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to best manage your business.

Farmers and ranchers listen to KWBG AM & FM for farm news, weather, markets, and ag information. In fact, According to Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

KWBG AM & FM reports on farm and ranch news including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

KWBG AM & FM strives to bring content to the airwaves that farmers in a saturated market can rely on daily. KWBG AM & FM keeps listeners informed.

For those in agriculture, KWBG AM & FM provides the most comprehensive coverage of markets, farm news, and coverage of local, statewide and national events. If agriculture needs to know, they turn to KWBG AM & FM.

KWBG AM & FM delivers Ag News that connects producers with consumers. More ranchers & farmers listen to KWBG AM & FM more than any other radio format!

KWBG AM & FM is targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News & Talk Format is the No.1 format to market to producers & farmers.
- The Ag News & Talk Format targets adults aged 35 + and producers 25+.
- The Ag News & Talk Format has some of the most educated and affluent listeners.

Ag News & Talk format is a very effective way to reach new customers with a high disposable income.

KWBG AM & FM Listener Profile

KWBG AM & FM targets listeners in their prime spending years.

The Ag Rado listener:

- Are the decision-makers of their household and/or farm.
- Are loyal and listen for long periods of time.
- Are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: the majority of KWBG AM & FM's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of KWBG AM & FM's listeners are married or engaged.

Occupation Profile: KWBG AM & FM targets individuals who are employed full-time in a variety of occupations including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The KWBG AM & FM Format attracts listeners that are well educated. The majority have attended or completed college.

Activities: KWBG AM & FM attracts listeners who actively participating in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking.

KWBG AM & FM listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: KWBG AM & FM targets listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

KWBG AM & FM listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with KWBG AM & FM.

 
Consumer Spending And Investment Profile

KWBG AM & FM's format attracts consumers that spend heavily in the following categories in the past year.

Many of KWBG AM & FM's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

KWBG AM & FM targets listeners with retail purchasing power.

KWBG AM & FM Listeners Have Spending Power!

KWBG AM & FM targets homeowners. A huge category with these consumers is home improvement.

Home Spending: KWBG AM & FM listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 KWBG AM & FM  targets listeners with purchasing power.

 

KWBG AM & FM Listeners In The Past Year:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.

KWBG AM & FM listeners are in their prime income and spending years.

 

KWBG AM & FM Is Built For Ag Advertisers

KWBG AM & FM is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

KWBG AM & FM is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

KWBG AM & FM is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

KWBG AM & FM listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

KWBG AM & FM is unique among other radio formats. Due to the nature of this format, people listen to KWBG AM & FM differently.

KWBG AM & FM is a high impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events and stories. 

KWBG AM & FM listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on KWBG AM & FM.

KWBG AM & FM is built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making KWBG AM & FM a great investment to help you get more customers.

The KWBG AM & FM News Talk format is one of the strongest radio formats for farm news in the USA today!

The KWBG AM & FM Line-up Monday To Friday

KWBG AM & FM features some of the most highly listened to KWBG AM & FM in Boone.